The idea, imagined by David and developed with the designer François Azambourg, was to create a way of packaging food and drink using the rules and methods of nature. Wikicells enclose food and drink inside soft skins that are entirely comprised of natural food particles held together by nutritive ions, and generally protects the soft skins with hard shells that are either completely edible (like an orange peel) or varied biodegradable (like the shell of a coconut.) Wikicells were initially developed by the company Incredible Foods and are produced and sold today by Foodberry with major US and international food partners.
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