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Over the last 15 years science has radically advanced its understanding of how our senses work. Especially where it comes to breathing and eating, and the region of our airways from the tips of our noses to the end of our trachea, science has begun to unravel how the upper airways pull particles and molecules out of the air before they go deep in the lungs (and how it tries to clean them away), and how those molecules that land near our olfactory bulb promoting sensations of flavor, profoundly alter our metabolism, shape our memories, and orient our cravings and addictions. The mobilization of farmers, nutritionists, medical doctors, food technologists, aerosol scientists, designers, air and food activists has all contributed to a situation where, today, we can actually do more than protest. We can live differently, breathe and eat in ways that help us and the planet.
Humanity survived in an ecosystem that self-regenerated through sensory adaptation. Making Sense of Senses is about doing that again — with way more of us and circumstances that are new.
See our founding members here.
LEARN! Each week you’ll receive a super short video by David Edwards with insights from the frontiers of science as to how we oxygenate and hydrate as best we can and why it matters.
EXPERIENCE! Each month we’ll share with you an Essential Senses experience. Choose among oxygenation and hydration experiences near to you or in your own daily life.
PARTICIPATE! There are so many events, talks, and clean air and water experiences you can participate in. We’re too small to share even a tiny fraction of what’s out there. But we will share occasionally unusual experiences you can join with others in restaurants (yes, in our Senses, but also in many other fantastic real food restaurants around the world) or in nature (we’ll plug you into some incredible organizations, like the Explorer’s Club via Next Breath cofounder Lorie Karnath, past President of the Explorer’s Club), and talks and events that we hear about through our Making Sense of Senses curator, Xaviere Masson, cofounder of Next Breath.
Among the many consequences of having degraded the earth’s air and water as far as we have is that the signals the earth’s air and water send back to us harm life’s basic functions. We are in a kind of sensory war with nature — and we’re all losing. Making Sense of Senses came about to help turn things around.
Over the last thirty years the soaring rise in respiratory disease, cardiovascular disease, obesity and worker un-wellness can be traced to sensory signals our bodies did not evolve to helpfully interpret. Most of these signals come through the air, either from the outside — as in the allergens, pathogens, and carcinogens we breathe in every day — or from inside our mouths, in the aromas that deliver to our noses the essential experience of flavor.
Breathe & Eat for Life aims to helps us meet this challenge in our daily lives while we support cleaning the air and water of the planet as fast as we can.